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Published on December 12th, 2014 | by Ryan Estes


Sprocket Communications


Aubrey Cornelius & Lauren Butts


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Notes  w/ Aubrey

3254 Larimer Street


January 2007

Awards and Accolades

Finalist for the Denver Metro Chamber’s “Small Business of the Year” – 2013
Our clients think we’re really cool, so there’s that…

What apps/software/tools can’t you live without? Why?

Harvest for timetracking, Dropbox and Box, Drive. They keep multiple clients and our team super organized and everything is updated in real-time.

What is your workspace setup like?

Fluid. We share space with Design & Image on Larimer, but most of us work from home, or coffee shops, or restaurants. If I’m not at Sprocket HQ, I’m either at Aviano or the library.
Really, people can work from Kuala Lumpur for all I care – as long as work is getting done.

What’s your best time-saving shortcut/life hack?  

Wake up early and get shit done when no one else is awake. Also delegate. I wish I had something more mind-blowing to offer…

How do you manage your to do list? 

I just downloaded Todoist in hopes that I’ll have finally have a solid option. I have way too many to do lists: on my computer, written on paper, in a notebook. I will usually combine them all into one every week, but I’m really hoping Todoist will make sense of my wonky system.

What do you hate about your work? 

Fortunately not much. I’d say what I dislike the most is the paperwork – proposals, contracts, etc. It’s just busywork that gets in the way of all the other stuff I need to do. So in the grand scheme of things, a pretty minor complaint.

Besides your phone and computer, what gadget can’t you live without and why?

I’m not really a gadgety person, but I really like my Clarisonic brush. (Does that count as a gadget?)

What everyday thing are you better at than everyone else? 

Two things:

1. Identifying trends or stories. Knowing where clients fit in to cultural trends to help them get press coverage, or better share their personal story on social.

2. Building a team. Our first two “hires” were straight out of college with minimal experience, but they both had (and have) a special something about them where I knew I had to have them at Sprocket. They’re both still part of the team and I love them dearly. As we grow, we have a mix of experience + personality.

What’s your secret?

To the above question? Or in general?

My secret, in general, is that I really like to dance. Primarily to hip hop.

When are you not working? 

Rarely, sadly. Or if I’m locked in a cabin with no WiFi.

What are you reading?

I’m cruising through a stack of magazines next to my bed that include Fast Company, Inc., Bon Appetit. The last booky book I read was the Goldfinch, which – like everyone else – I loved.

Are you more of an introvert or an extrovert?

If you give me a glass of wine, I quickly become an extrovert. At my core, I’m an introvert. I like to hang with my family and closest friends and that’s about it. I’m a fairly private person unless you’re in my inner circle.

What’s your sleep routine like? 

I LOVE sleep. Can’t get enough of it. I am usually in bed by 9pm and asleep shortly thereafter. I wake up anywhere between 5:30 – 6:30am depending on how motivated I’m feeling.

What’s your favorite way to get exercise? 

I wish I exercised more. Exercise is always at the top of my resolutions, but alas…

I go to the gym and do cardio, mostly. My friend Kelsey just launched a program called “Sweat Den” that I’m dying to try. I also do Pure Barre when I’m feeling flush.

Do you follow a diet?

Not really. I watch what I eat-ish. I don’t eat fast food or things that are heavily processed. However, I have a major sweet tooth and am passionate about ice cream. I really like food.

Who is your fictional hero? 

The Count of Monte Cristo

Who is your real life hero? 

So cliche – but my parents. Also Holocaust survivors. 

What is your preferred vice?

Ice cream.

What keeps you up at night? 

There is not enough room in this box to answer that. Here’s a short list:

-What can we be doing better?
-What can we be doing differently?
-Am I a good mom/wife/boss?

What’s the thing people generally get right about you? 

I think people get the feeling that I’m highly-motivated and hard working. Also very loyal. But I would defer to Lauren to answer that.

What are you most excited about right now? 

I’m really excited about 2015. I feel like it’s going to be a banner year for Sprocket and me personally.

What question do you get asked most often? 

How did you come up with the name ‘Sprocket’?

What does your future hold?

Hopefully more exercise, time to relax and some travel.

Who are some of your favorite Colorado brands?

Rio Grande Mexican Restaurants
Winter Session
Long I Pie
Mountains Vs. Plains


Save 50% on your first HempBox when you use the code “DBP” at checkout.

Thanks Aubrey and Lauren

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About the Author

I am a reader of bedtime stories, Brazilian jiu jitsu player, sportsman, volunteer, and friend. Hosting the Denver Business Podcast has revealed that I'm not alone in the pursuit of profit and purpose. Current obsessions include nootropics, fingerstyle blues, and simulation hypothesis. I book speaking engagements on occasion, but I prefer listening engagements. If you are interested in being featured as a guest on our show please email l i v e @ d e n v e r b u s i n e s s p o d c a s t . c o m

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